Park View City Imperial Block Commercial — 5 Marla Plots on Broadway Commercial

Park View City Lahore has opened a fresh inventory of commercial plots in Imperial Block — 5-Marla plots fronting directly onto Broadway Commercial, the society's 166-foot wide main boulevard. Across the boulevard, Diamond Block offers a parallel run of 8-Marla commercial plots, giving buyers two distinct tiers to choose from depending on plot size, budget, and the maturity of the surrounding population.

This page walks through the Imperial Block commercial launch — the exact pricing, dimensions, location relationship to Diamond Block, the on-the-ground status, and a current snapshot of plots available through our research desk. If you're evaluating any Park View City commercial plot, this is the data set to start from.

Imperial Block — the location case

Imperial Block sits at the dead centre of Park View City Lahore, immediately above the prominent 5th Roundabout (Fifth Roundabout Walk). Unlike newer launches that expanded the society's perimeter outward, Imperial fills a premium pocket of land surrounded by fully developed and populated blocks. The commercial row in particular fronts directly onto Broadway Commercial, which is the society's primary retail and office spine.

The surrounding population provides immediate commercial demand: Tulip Extension Block on the adjacent side is densely populated, Diamond Block sits directly across Broadway with over 4,000 families, and Platinum Block rounds out the established residential ring. This is meaningful for any commercial investor — the customer base for an Imperial Block retail tenant doesn't need to materialise over years; it's already living within walking distance.

Commercial plot sizes and dimensions

Park View City has laid out two commercial plot tiers on opposite sides of Broadway:

Commercial plot pricing — the launch tier

Both rows are priced as a range rather than a single number — final price for any specific plot depends on facing, corner status, and proximity to the 5th Roundabout flagship corner:

The pricing gap tells the underlying story: Diamond Block commercials carry roughly a 25 percent per-Marla premium over Imperial Block commercials. That premium reflects two things — Diamond is the more established block with built-out resident demand, and the absolute ticket size of an 8-Marla commercial deters smaller investors, keeping competition for those plots narrower.

Inside each block, the price range from low to high reflects:

• Boulevard facing vs mid-row. Direct frontage on the 166-foot Broadway commands the upper end; plots set back behind the front row trade at the lower end.
• Corner premium. Plots with two-side frontage (corner + boulevard) sell at or near the top of the range — corners are scarce and command premium retail position.
• Roundabout proximity. Plots nearest the 5th Roundabout (e.g., 301-A) carry a flagship-corner premium because the roundabout is the most visible commercial node in the society.

Imperial Block site plan — Broadway Commercial layout

The official site plan shows the spatial relationship between Imperial Block residential plots (10 Marla, 35 × 65), the commercial row (5 Marla, 18 × 40), and the Broadway Commercial boulevard. Diamond Block commercials (8 Marla, 25 × 32.5) sit on the opposite side, separated by 30-foot wide parking lanes.

Reading the map: the long vertical strip in the centre is Broadway Commercial running north-south, with 30-foot wide parking on both sides. Imperial commercials line the boulevard frontage on one side (numbered 301-A through 323), with Imperial 10-Marla residential plots (numbers 132–180) immediately behind them. Diamond commercials line the opposite frontage (numbered 201–225). The flagship corner is Plot 301-A, which sits at the junction with the 5th Roundabout — the highest-visibility commercial position in the entire block.

Imperial vs Diamond — which side of Broadway to pick

Choosing between Imperial 5-Marla and Diamond 8-Marla commercials comes down to three trade-offs:

1. Ticket size vs premium positioning

Imperial at PKR 27–30M is accessible to mid-tier investors and end-users planning to operate a single retail unit. Diamond at PKR 55–60M is roughly double the capital outlay and targets investors who want a flagship retail asset or a premium office floor. If your investment thesis is "single shop, single tenant," Imperial 5-Marla is the right tier; if it's "small plaza with multiple tenants," Diamond 8-Marla justifies its premium.

2. Established vs emerging population

Diamond Block's 4,000+ families are already living within walking distance — a retail tenant in a Diamond commercial gets immediate footfall. Imperial Block's residential is still being delivered (5 Marla and 10 Marla plots launched at PKR 6.5M / 13M, with possession announced for December 2025 onward), so retail tenants in Imperial commercials build their customer base alongside the new residents moving in. The Diamond side has lower customer-acquisition risk; the Imperial side has more upside if the new community develops the way Park View City's established blocks did.

3. Per-Marla economics

Imperial works out to PKR 5.4–6.0M per Marla. Diamond is PKR 6.9–7.5M per Marla. Diamond's 25% per-Marla premium is the price you pay for the established-population advantage. For pure capital-appreciation investors with a 3–5 year horizon, Imperial's lower entry tier offers more multiplication potential if the Broadway Commercial cluster matures the way the developer is targeting.

Payment and booking process

Park View City's standard booking process for any plot:

1. Identify your plot. Plot number, size, and facing decided based on the site plan and your budget tier.
2. Verify with the developer or an authorised dealer. Confirm the plot is currently available and not already allotted — Imperial Block's initial inventory was reportedly absorbed by dealers within hours, so current availability runs through the secondary market.
3. Pay the booking amount. Via pay order, cheque, or cash in favour of Vision Group. Booking confirms allotment.
4. Submit documentation. CNIC copies, next-of-kin documents, passport-size photographs.
5. Digital receipt within 14 days. Original allotment letter follows — keep this safe; it's the critical document for any future resale.

For commercial plots specifically, our research desk recommends three pre-booking verifications: (1) confirm the plot number against the latest official map, since road carpeting may have shifted some plot demarcations; (2) ask about possession timeline for the specific commercial row, which may differ from the residential possession date; (3) explicitly clarify whether the quoted price includes development charges or those will be billed separately at possession.

About Park View City and Vision Group

Park View City Lahore is a Vision Group development originally launched as River Housing Society and later rebranded. It sits on Multan Road close to the M-2 Motorway interchange and Thokar Niaz Baig, giving residents both intra-Lahore connectivity and inter-city motorway access. The society operates under RUDA (Ravi Urban Development Authority) jurisdiction.

Vision Group is led by Aleem Khan, a businessman and former politician. The group has delivered multiple commercial and residential projects across Pakistan, including Park View Icon on I.I. Chundrigar Road Karachi, D.H. Laboratories in Lahore, and ongoing developments at Park View City Islamabad and Park View City Rawalpindi. The group has been actively delivering possession in multiple Lahore blocks (Diamond, Platinum, Crystal, Tulip), which gives the developer operational credibility that buyers can verify on-ground rather than relying on marketing material alone.

Commercial plots for sale in Imperial Block — current inventory

The following plot inventory is sourced through our verified dealer network on Broadway Commercial. Pricing reflects current launch-tier rates with the Imperial Block introductory window still active. All listings include a negotiable discount of up to 5% on serious offers booked before the end of this month — message our research desk on WhatsApp to lock in a plot.

Investment outlook — the honest take

Imperial Block commercial plots are a credible mid-budget commercial investment with three real advantages: established surrounding population (Diamond + Tulip Extension + Platinum, 4,000+ families), direct Broadway frontage (the society's primary commercial road), and launch-tier pricing still active during the introductory window. The 5-Marla format also keeps the ticket size accessible to mid-tier investors and end-user retailers who can't commit to Diamond's 8-Marla format.

The risks to weigh: this is still a launch-tier investment, meaning the full retail ecosystem on Broadway is still building out — early tenants will be establishing the cluster rather than joining a mature one. Resale liquidity in the first 12–18 months tends to be thinner than for established blocks (Diamond, Platinum) because secondary buyers prefer locations with operating retail nearby. Developer-side verifications — possession timeline, infrastructure handover, association of authorised dealers — should be done before any commitment.

Suitability map: Imperial 5-Marla commercial suits end-user retailers wanting to set up a single shop on Broadway, mid-budget investors holding 3–5 years for the cluster to mature, and overseas Pakistanis seeking an LDA-area commercial asset at an entry price below Diamond. It suits less well: investors needing immediate rental yield (the cluster needs 12–18 months to fill out), or those who can comfortably commit to Diamond's premium tier where established demand reduces risk.

Frequently asked questions about Imperial Block Commercial

What is the price of a 5 Marla commercial plot in Imperial Block Park View City?

Imperial Block 5 Marla commercial plots are priced between PKR 27,000,000 and PKR 30,000,000 (2.7 to 3 Crore), depending on the specific plot location. Boulevard-facing plots, corner plots, and plots nearest to the 5th Roundabout command the higher end of the range, while mid-row plots are available at the lower end. Per-Marla pricing works out to roughly PKR 5.4 million to PKR 6.0 million, which is competitive against comparable LDA-area commercial inventory inside Park View City's already-populated zone.

What is the difference between Imperial Block 5 Marla and Diamond Block 8 Marla commercial plots?

Imperial Block and Diamond Block commercial plots sit directly across from each other on Broadway Commercial — the 166-foot wide main boulevard. Imperial Block offers 5-Marla plots (18 × 40 ft) at PKR 27–30 million, while Diamond Block offers 8-Marla plots (25 × 32.5 ft) at PKR 55–60 million. Diamond plots carry a per-Marla premium of roughly 25 percent because Diamond is the more established block with 4,000+ resident families already in place. Imperial sits next to Tulip Extension and over the 5th Roundabout — it is the newer launch with launch-period pricing still active.

Who is the developer of Park View City Imperial Block?

Park View City is developed by Vision Group, led by businessman and former politician Aleem Khan. Vision Group has delivered multiple commercial and residential projects across Pakistan, including Park View Icon on I.I. Chundrigar Road Karachi, D.H. Laboratories Pvt. Ltd. in Lahore, and ongoing developments in Park View City Islamabad and Park View City Rawalpindi. Park View City Lahore itself is registered under RUDA (Ravi Urban Development Authority) and originally launched as River Housing Society before being rebranded to its current name.

Is Imperial Block a cash-only deal or does it have an installment plan?

For the residential plots, Imperial Block was launched as a cash-only deal with no installment plan — pricing was set at PKR 6.5 million for 5 Marla and PKR 13 million for 10 Marla, payable in full at booking. For the commercial plots, payment terms vary between cash purchase and short-term arrangements that the developer or authorised dealer can structure on a case-by-case basis. Our research desk can walk through current payment options for any specific plot you're considering — message us on WhatsApp for a verified plan.

Where exactly is Imperial Block located inside Park View City Lahore?

Imperial Block sits at the dead centre of Park View City Lahore, directly above the prominent 5th Roundabout (Fifth Roundabout Walk) and fronting the Broadway Commercial main boulevard. The surrounding population is fully developed: Tulip Extension Block is adjacent on one side, while Diamond Block and Platinum Block sit directly across the boulevard with over 4,000 families already living there. Park View City Lahore itself is on Multan Road, close to the M-2 Motorway interchange and Thokar Niaz Baig, giving the location both intra-Lahore connectivity and inter-city motorway access.

What is Broadway Commercial and why does it matter for Imperial Block?

Broadway Commercial is the 166-foot wide main boulevard inside Park View City Lahore that serves as the society's primary commercial spine. It is lined with plazas, retail buildings, and high-footfall commercial activity. Imperial Block's commercial plots front directly onto Broadway, which is the single most important attribute for any retail or office investment — frontage on the most active commercial road in a populated society. The 166-foot width is also significant because it accommodates four-lane traffic with parking, giving Broadway long-term capacity to handle Park View City's growth.

When is possession expected for Imperial Block commercial plots?

Park View City has been operating Imperial Block on a fast-track development timeline. Residential possession was announced for December 2025, supported by heavy machinery on site and active road carpeting. Commercial plot possession typically follows residential by a few months — buyers should expect to verify the specific possession milestone for any plot they're committing to, since commercial development depends on infrastructure phase completion. Our research desk recommends a physical site visit before any payment, and request the developer's written possession-timeline commitment as part of your due diligence.

How do I book an Imperial Block commercial plot?

The booking process involves: (1) selecting your plot from the available inventory based on size, facing, and budget; (2) verifying the plot's current allotment status with the developer or an authorised dealer; (3) paying the booking amount via pay order, cheque, or cash in favour of Vision Group; (4) submitting CNIC copies, next-of-kin documents, and passport-size photographs; (5) receiving the digital booking receipt within 14 days. For Imperial Block specifically, our research desk recommends working through verified dealers since the developer's initial inventory was reportedly absorbed by bulk investors during launch — current availability is primarily through the secondary market.

Is Park View City Lahore approved or has the right regulatory status?

Park View City Lahore operates under RUDA (Ravi Urban Development Authority) jurisdiction, which is the regulatory body for the broader Ravi Riverfront development zone where Park View City sits. The society has been actively delivering possession in multiple blocks (Diamond, Platinum, Crystal, Tulip), giving it operational credibility that buyers can verify on-ground. As with any large housing society purchase in Pakistan, our standard recommendation is to: request a current regulatory status letter from Vision Group, cross-check the project's RUDA registration, and confirm the specific block you're buying into has all required approvals before committing significant capital.

Final thoughts

Park View City Imperial Block commercial launch fills a specific gap in Lahore's LDA-area commercial market: 5-Marla plots on a high-footfall main boulevard, surrounded by an already-populated society, at PKR 27–30M entry. That combination is rare on Multan Road and rarer still inside Park View City itself, where most commercial inventory has long since traded out of launch-tier pricing.

For buyers committing capital, the two highest-leverage due-diligence items are: (1) verify the specific plot number against the latest official site plan before paying, since boulevard carpeting may have shifted some plot demarcations during the development phase; (2) talk to existing commercial tenants in Diamond or Platinum to understand actual footfall patterns and tenant economics on Broadway before assuming the same numbers will apply to Imperial.

If you want an independent read on whether Imperial Block fits your specific commercial investment thesis — or whether Diamond's 8-Marla premium makes more sense for your goals — message our research desk. We don't take developer commissions; recommendations reflect what we'd advise our own family members.